CASE STUDY
Ace Money Transfer
Discover how our campaign successfully boosted foreign remittances.
Campaign Objective
Main objective was to increase Brand Awareness through the joint campaign of ACE Money Transfer & Bank Alfalah on digital mediums. To Increase the number of transactions via ACE Money Transfer to Bank Alfalah and to promote legal channels of remittances.
TACTICS
After analyzing the situation, we decided to engage the audience to use ACE Money Transfer’s App or Website to send money to any branch of Bank Alfalah in Pakistan. The catch was that they would get a chance to win one of six KIA Sportage Alpha. Through this campaign, we built ACE Money Transfer’s brand association by sending messages across various platforms to receive optimum results. The strategy was to amplify the campaign DVC on Micro and Macro Digital publications and engage Instagram bloggers, Tiktokers, Celebs, Content Creator, and Meme Pages to endorse the message in a creative way. Articles were published in major publications and a Twitter trend was done to create hype.
DELIVERY & RESULT
Overall this campaign resulted in a 36% increase in overall remittance received in Bank Alfalah accounts or as cash pickup.
