CASE STUDY
AkzoNobel- Blue Store
Influencer Plan
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Our latest influencer marketing campaign for AkzoNobel focused on showcasing the wide array of paint options available at Dulux stores, helping customers find the perfect shade for their homes. Through strategic influencer partnerships, we aimed to increase brand visibility, drive foot traffic to Dulux stores, and inspire customers to choose Dulux for their next painting projects.
Launch Phase & Tactics
As part of our influencer engagement strategy, we collaborated with popular social media influencers to build excitement around the Dulux product range. These influencers explored Dulux stores, highlighting the extensive selection of paints and personalized color consultations. Their content captured the essence of Dulux as the go-to destination for painting needs, encouraging their followers to discover and transform their spaces with the brand’s offerings.
Delivery and result
Collaborations with Maham Yaqoob (179K followers), Alina Faheem (132K followers), Aden Rehan (353K followers), and Saher Shahid (92.8K followers) produced impressive results. The campaign generated 6,787 likes, 360K in engagement, and reached an audience of 345K, significantly enhancing visibility and credibility for AkzoNobel’s Blue Store Influencer Plan Campaign.
