CASE STUDY
Savannah - IM Campaign #GlowOnTheGo
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Savannah Pakistan partnered with Brand Spectrum to run “Glow on the Go,” an influencer marketing campaign designed to forge authentic, engaging, and culturally resonant connections with its audience. Moving beyond traditional advertising, the goal was to embed the brand in everyday conversations through trusted voices. The campaign specifically aimed to establish Savannah as the go-to glow brand, making radiant, everyday beauty accessible and desirable for its target market.
Tactics
Brand Spectrum carefully selected a diverse mix of 24 influencers across Mega, Macro, Micro, and Nano tiers to ensure broad and meaningful reach. Leading names such as Mariyam Nafees, Zubab Rana, Kanwal Aftab, and Laiba Khurram brought credibility and appeal to the campaign. Together, they created engaging, relatable, and impactful influencer-led storytelling tailored to the beauty and self-care niche. The campaign leveraged multi-format content across Instagram and other social media platforms to maximize audience touchpoints and drive consistent brand engagement.
Delivery and result
The campaign achieved a total estimated engagement of 9.5 million interactions and an estimated reach of 8.6 million. By delivering genuine, localized influencer content, it successfully built brand credibility and emotional resonance with the audience. This approach sparked widespread awareness and meaningful interaction, reinforcing Savannah’s positioning as the go-to glow brand in everyday beauty conversations.
