CASE STUDY
TECNO Mother’s Day Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Celebrate Mother’s Day by highlighting the emotional connection between mothers and children while reinforcing TECNO’s positioning as a brand that values love, care, and everyday moments captured through technology.
Tactics
The campaign centered on authentic storytelling — inviting influencers to share heartfelt moments with their mothers through short-form videos and posts that integrated the TECNO smartphone as a tool for preserving memories. Collaborated with 7 influencers (1 Mega, 6 Macro) from lifestyle and family niches to reach diverse female audiences and amplify emotional engagement.
Delivery and result
A total of 7 influencers participated in a one-day campaign, creating seven engaging reels and stories centered around emotional storytelling and heartfelt tributes for Mother’s Day. The core message, “Celebrate the bond that defines us,” resonated deeply with audiences. The content achieved strong organic reach and high shareability across platforms, resulting in 3.4 times higher engagement than the committed benchmarks — a testament to the campaign’s authentic emotional impact and powerful organic performance within just five days.
