CASE STUDY
TECNO x LUMS "Androon Photowalk"
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
To highlight TECNO Camon 40 Series’ advanced camera capabilities and strengthen the brand’s connection with youth, creativity, and visual storytelling.
Tactics
Partnered with Art by Wasif, a renowned content creator in photography and art. Engaged 15 student photographers from LUMS Photography Society for an on-ground Androon Photowalk. Combined influencer credibility with student-generated authentic content to reach younger, creative audiences.
Delivery and result
The campaign’s content deliverables included 10 engaging reels created by student influencers and shared through their personal Instagram pages, along with one reel and one static post published on the official PhotoLUMS page. Additionally, story coverage by Art by Wasif added a creative layer of visibility and authenticity. For amplification, the activity was further extended through digital lifestyle magazines, and a press article was published to spotlight the collaboration, enhancing overall reach and credibility.
