CASE STUDY
Nestlé MILO Marathon
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Position MILO as a champion for sport, reinforcing its belief that “Sport is a Great Teacher” - a message that promotes discipline, teamwork, and confidence for all ages and abilities. The goal was to celebrate inclusivity in sports, drive engagement, and build awareness around the MILO Marathon 2025, featuring athletes, fitness coaches, and differently abled participants
Tactics
A holistic campaign combining sports influencers, fitness creators, and differently abled athletes to highlight real stories of determination and passion. Collaborations included Olympians, cricketers, national champions, and fitness coaches such as Bisma Maroof, Nooh Dastagir Butt, Kiran Khan, Fatima Nasir, and Moiz Shaukat. The influencer mix ensured authenticity, representation, and gender balance - supported by digital publications and on-ground collaborations.
Delivery and result
A total of 128 content pieces were produced, surpassing the committed 71 pieces and achieving an impressive 1.8x over the target. The campaign implemented a multi-category influencer strategy that brought together sports, fitness, and differently abled creators, promoting diversity and inclusion. Strategic collaborations with Careem, Tecno, the Bard Foundation, and various NGOs further strengthened community engagement and on-ground participation.
