CASE STUDY
FAST LIGHTS - Influencer Marketing Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
FAST Light is a leading brand offering innovative and stylish lighting solutions designed to elevate any space. We aimed to establish it as the go-to choice for modern, aesthetic, and functional home lighting. Our objective was to drive awareness and consideration among new users who have not yet experienced FAST Light’s unique designs. We positioned FAST Light around the idea of transforming everyday spaces with smart, beautiful illumination.
Tactics
The idea was initiated as a focused influencer partnership to promote FAST Lights’ new products on Social Media. We collaborated with 10 carefully chosen influencers, including 2 couples for cross-posting to expand reach. The plan involved clear creative briefs, authentic storytelling, and high-quality content showcasing the lights in real-life settings. Posts were scheduled strategically with branded hashtags and calls to action to drive awareness and engagement, while allowing time for recent posts to reach full performance.
Delivery and result
The campaign successfully delivered strong outcomes across key metrics. We achieved a total engagement of 4,136,314 reflecting strong audience interaction with the influencer content. The campaign reached 4,042,452 unique users, significantly boosting brand visibility. Collectively, the participating influencers had a combined follower base of 16,085,658, ensuring broad exposure and reinforcing FAST Lights’ position in the market.
