CASE STUDY
AkzoNobel
Blue Store IM Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
To drive awareness and store footfall for AkzoNobel’s Blue Store - a one-stop hub for color inspiration, paint solutions, and design innovation - by showcasing its interactive experience and personalized color consultation services
Tactics
AkzoNobel collaborated with four lifestyle and design influencers to share their in-store experiences through visually rich, storytelling-based reels. Each influencer explored the Blue Store’s interactive color displays, product innovations, and design consultation zones, encouraging audiences to visit and experience the brand firsthand. The campaign emphasized color transformation, creativity, and inspiration for homeowners and interior enthusiasts alike.
Delivery and result
A total of four influencers participated in a single-phase campaign, collectively posting four engaging reels. The influencer mix included lifestyle, home décor, and couple creators, each showcasing their personalized color consultation experience and the aesthetic appeal of the store. Through authentic storytelling, the campaign organically highlighted AkzoNobel’s rich color diversity and the expert-led guidance available at the Blue Store, effectively reinforcing the brand’s commitment to creativity and personalization.
