CASE STUDY
TECNO Spark 30 Pro Cinema Activation
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Drive awareness and engagement for the TECNO Spark 30 Pro through immersive Transformers-themed cinema activations, connecting the product’s futuristic design with the Transformers One movie experience for Gen Z audiences.
Strategic approach
A nationwide experiential campaign across Karachi, Lahore, and Islamabad, integrating cinema screenings and experience zones. Partnered with macro, micro, and nano influencers - from lifestyle to tech niches - to share authentic experiences and highlight the Spark 30 Pro’s 108MP camera, 120Hz AMOLED display, and Transformers-inspired design
Delivery and result
The campaign spanned three cities and six venues, including cinemas and universities, creating an energetic on-ground presence. A total of 384 content pieces were produced — comprising 381 stories and 3 macro reels — that captured the excitement and engagement throughout the activations. With participation from over 600 students, alongside 3 mega, 63 micro, and 19 nano influencers, as well as media representatives, the campaign achieved impressive scale and diversity.
Services Provided:
- Nationwide Experiential Campaign Management
- Influencer Strategy & Engagement
- Content Creation & Distribution
- Event Planning & Execution
- Sentiment Analysis & Monitoring
- Brand Messaging & Campaign Positioning
- Media Relations & Press Coverage
- Audience Engagement & Interactivity
- Social Media Amplification
- Campaign Monitoring & Reporting
