The campaign target was to announce PUBG Mobiles new map update NUSA, Brand Spectrum executed the project with the following deliverables
- YouTube talk show for new map (Nusa) launch
- YouTube vlog by Rahim Pardesi & TikTok engagement content with influencers
- Character Skills TikTok skits–Engaging original content by gaming & lifestyle KOL’s
- PUBGM T20 Cricket Event TikTok skits–Original CTA skits by the same influencers