CASE STUDY
iFAST Global Bank - Influencer Marketing Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
iFAST Bank collaborated with Brand Spectrum to launch an influencer-led campaign introducing the iFAST debit card to UK-based audiences. The objective was to drive account sign-ups by showcasing the card’s key benefits like interest earnings and secure, flexible banking.
Tactics
Brand Spectrum partnered with five carefully chosen influencers across Instagram and YouTube, including Faiza Qayyum (YouTube), Ramsha, Dr. Nabeela, Ali Hamza, and Haya Qayyum. Together, they crafted informative and relatable content that simplified iFAST’s value proposition for the audience. The campaign focused on delivering clear, actionable messaging around financial empowerment and highlighted the ease of opening an iFAST account, encouraging UK-based users to explore smarter, more flexible banking solutions.
Delivery and result
The campaign achieved a total engagement of 1.4 M and a total reach of 1.1M, with a cost per view (CPV) of Rs. 1.48. It effectively encouraged UK audiences to explore and adopt the iFAST debit card through accessible, influencer-driven education and outreach, successfully translating complex banking benefits into clear, relatable messages that motivated action.
