CASE STUDY
TECNO Mobile Pakistan Camon 30 Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
The TECNO Camon 30 launch campaign was an expansive and successful product launch, highlighting the brand's emphasis on photography and mobile innovation. Main objective was to increase awareness, drive excitement, and generate positive sentiment around the new Tecno Camon 30 mobile phone. The campaign was kicked off with a pre-hype phase that included a media briefing with photography experts and tech publications, 42 press release coverages, 25+ pre-launch stories from celebrities, macro and micro influencers, 20 press releases for hype activity, and amplification through 35 Instagram digital publications, generating significant buzz before the official launch.
Launch Phase & Tactics
The campaign's main event Vogue Night, took place in Karachi, which featured a red-carpet event attended by celebrities like Sajal Aly, Kinza Hashmi, and Urwa Hocane, as well as 80 micro and nano influencers who provided wide social media coverage. The event secured over 200+ stories from mega and macro influencers.
Delivery and result
The campaign achieved substantial reach and engagement, including 1,612 coverages and a total reach of 80 million across digital and press outlets. It garnered an engagement rate of 40 million across various platforms. The campaign's success was amplified by 26 tech influencers, contributing to 91 coverage mentions in product reviews. Additionally, the event and product were featured in 13 TV coverages, and a photography contest was planned to sustain engagement post-launch.
