CASE STUDY
Mario's Pasta
Discover how our efforts led to Mario Pasta’s instant noodles achieving remarkable success through increased sales.
Campaign Objective
The objective was to showcase the newness of taste while emphasizing the superior quality of Marios Pasta, which is made with nutrient-rich wheat flour. Volka Foods challenged us to create online buzz and spread awareness for their brand Marios Pasta.
TACTICS
After evaluating various marketing strategies, we decided to partner with a diverse group of 60 influencers, including chefs, mothers, and lifestyle influencers. Their task was to create enticing recipes utilizing Mario's Pasta. Through their mouthwatering imagery, creative recipes, and genuine love for Mario’s Pasta, the influencers stirred up a storm of excitement among their dedicated followers. Furthermore, we organized a contest across two Facebook groups, engaging the community to showcase their culinary prowess with Mario's Pasta.
DELIVERY & RESULT
The social media content reached an audience of 3.3 Million with more than 2.3 Million views and 2.4 million engagements. The sales increased by 100% & Volume grew by 100% All in all, this campaign carried out for Volka Foods was an outstanding success, leaving a lasting impression and a strong presence in the minds of people.
