CASE STUDY
OMODA & JAECOO
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
To make Omoda & Jaecoo the talk of Pakistan’s auto scene by blending lifestyle, tech, and automotive communities - sparking mass awareness for the country’s first-ever dual-brand automotive launch.
Strategic approach
A comprehensive 360° PR and Influencer Marketing Plan was executed, seamlessly integrating influencer-led storytelling, strategic PR initiatives, and earned media collaborations to maximize visibility and impact. The plan also included VIP guest management, engaging key figures from government, sustainability, and corporate sectors, alongside securing nationwide press, print, and digital coverage. An influencer force of over 30 creators from the automotive, lifestyle, tech, and sustainability niches came together to amplify conversations around innovation, clean mobility, and the future of electric vehicles in Pakistan, driving widespread awareness and engagement.
Delivery and result
The campaign delivered outstanding results, positioning Omoda & Jaecoo at the forefront of Pakistan’s automotive conversation. With over 1.7K content pieces generated across platforms, the initiative achieved a remarkable total campaign reach of 11.5 million+ and engagement exceeding 2.5 million. Amplified through 50+ media publications, the campaign successfully blended lifestyle, tech, and automotive narratives — driving nationwide awareness and establishing Omoda & Jaecoo as symbols of innovation, clean mobility, and the future of electric vehicles in Pakistan.
Services Provided:
- 360° PR & Influencer Marketing Strategy
- Project Management
- Influencer Selection & Engagement
- VIP Guest Management
- Media & Press Coverage
- Social Media Amplification
- Twitter Trending
- Content Creation & Distribution
- Strategic Partnerships
- Digital & Print Marketing
- Performance reporting, analytics & insights
