We interacted with 60+ influencers throughout the campaign which includes (Macro KOLs, Micro KOLs, Photographers, Tiktokers and event attendees).
27 Tech KOLs for the campaign.
We took initiative for the first time to use Memes as the medium for marketing which proved to be successful and created massive hype.
We successfully executed CSR activity with Alkhidmat foundation in which we explored the endless possibilities of art and fusion with underprivileged children.
Overall it was a very successful campaign and we outperformed as compared to last year in all aspects.