LinkedIn has become the go-to platform for professionals, creators, and businesses, surpassing other social networks in influence and opportunity. Want to make the most of it? Here are key insights and tips from one of LinkedIn’s top creators in 2024; Lara Acosta, to help you grow, connect, and thrive.
1) Comment is King
Engagement starts in the comments. Pin your best comments on your posts, as they often get more visibility than the post itself. Make it a habit to comment on at least 10 posts daily, thoughtful, valuable comments can be pushed as a “Top Comment,” attracting new connections from that post’s audience, even if they don’t follow you, and driving more traffic to your profile.
2) Increase Direct 1st Connections
Growing your LinkedIn network is essential for expanding your reach and visibility. Actively send connection requests to professionals in your industry and engage with their content. A strong first-degree network boosts post visibility, as posts shared with your connections can also reach second- and third-degree connections through engagement.
Targeted Connections:
- Scan comments for relevant professionals (e.g., entrepreneurs, CEOs).
- Engage with their content to establish familiarity.
- Send a personalized connection request to build a meaningful relationship.
A well-built network increases visibility, unlocks opportunities, and strengthens industry connections. With 85% of jobs sourced through networking, LinkedIn is a powerful tool for career growth, sales outreach, and credibility in your field.
3) Master Writing
Every LinkedIn post you make, should act as a mini introduction post of who you are and how you help (value proposition)
- Hook (problem)
- Re-hook (agitate problem)
- Solution
Use a strong hook to grab attention, re-emphasize the problem, and then deliver a clear, actionable solution.
But, REMEMBER, the Rest of the body should have a flow- have varied sentence lengths, and make it sync. Lines should not just speak, but flow. Well-structured posts keep your audience engaged and coming back for more.
4) Provide Value Upfront
Give people a reason to stop scrolling. Every post should offer a takeaway, with actionable insights, strategies, or lessons that your audience can immediately apply. The more value you provide, the more trust and engagement you’ll build.
“To get the most attention/second, you NEED to provide value UPFRONT.”
5) Send Personalized DMs
A cold DM won’t get you far, but a personalized one will. When reaching out, mention something specific about the person’s work, a recent post, or mutual interests. Thoughtful messages create stronger connections and open doors to real conversations.
- Start with Mutual Ground: Find common interests to begin the conversation.
- Be Casual and Fun: Engage naturally before introducing your main topic.
- Build Rapport: Keep the conversation light, then gradually transition to the actual discussion.
- Earn the Right to Ask: By building a logical progression, you create a natural flow before making requests.
“With a little bit of creativity and some value to offer, you can outperform 90% of your competitors.”
6) High-Quality Posts Win
Consistency is great, but quality beats quantity. Avoid generic or rushed posts—focus on well-written, engaging, and insightful content that resonates with your audience. The better the quality, the higher the reach and impact.
Here’s an example of a professional, up-close image versus a casual, rookie-style image. Which one do you think fits LinkedIn’s platform better? You be the judge!
7) Stop Scheduling Your Content
It’s like, “Set and Forget” mindset. When you schedule your content, you are gearing yourself to forget about it. Once you schedule your content, you’re less likely to actively engage with it. Scheduled posts often lack real-time interaction, making them feel robotic and disconnected. When you post manually, you’re more present to respond to comments, engage with your audience, and adapt to trends, ultimately boosting visibility and connection. Instead of just posting content, be part of the conversation.
Conclusion
By staying consistent and following these strategies, you’ll maximize your LinkedIn account’s potential in 2025, building connections, influence, and opportunities like never before. So, what are you waiting for? This blog is the ultimate guide by one of LinkedIn’s top creator; your key to success!
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