CASE STUDY
Nestlé Pure Life Sparkling Water - IM Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Drive product awareness, mixology relevance, and consideration for Nestlé Pure Life Sparkling Water by positioning it as a versatile, refreshing drink suited for diverse consumption moments — from coffee blends to mocktails and Iftaar recipes.
Tactics
A multi-phase influencer strategy designed to connect with varied audience segments: Phase 1 – Coffee Collaboration: Food and lifestyle influencers showcased Sparkling Water in coffee recipes and café setups. Phase 2 – Orange Party: 14 influencers joined a vibrant on-ground event, producing high-performing mixology content. Phase 3 – Ramzan Mixology: Couples and food creators crafted Iftaar mocktails and recipes, amplified by PandaMart. Mixing macro creators with niche micro-influencers maximized relatability and reach across both visual and experiential storytelling.
Delivery and result
A total of 164 content pieces were produced, exceeding the committed target of 71 by 1.8 times. The campaign featured a diverse influencer mix, including food enthusiasts, lifestyle influencers, couples, and TikTok creators. It was executed across three distinct phases — Coffee Collaboration, Orange Party, and Ramzan Mixology. Through strong cross-platform storytelling, the campaign achieved high organic engagement, particularly driven by event-based content and authentic recipe creations.
Services Provided:
- Influencer Strategy & Planning
- Content Creation & Coordination
- Campaign Management
- Event Planning & Execution
- Influencer Engagement
- Cross-Platform Storytelling
- Social Media Amplification
- PR & Media Relations
- Campaign Monitoring & Reporting
- Recipe Content Development
