CASE STUDY
Nero Charcoal Toothpaste Campaign
Discover how our campaign successfully achieved substantial reach and engagement.
Campaign Overview
Promote Nero Charcoal Toothpaste’s key benefits - whitening, freshness, and deep cleaning with activated charcoal - while building awareness and credibility across lifestyle and dental communities.
Tactics
The campaign featured a diverse influencer mix of 17 creators, including celebrities, lifestyle influencers, and certified dentists. High-impact faces such as Ayesha Omar, Yashma Gill, Mariyam Nafees, and Aina Asif led the storytelling, while micro and white-coat (dentist) influencers reinforced product authenticity and expert trust.Each creator shared organic story videos and UGC-style reels highlighting product usage, texture, and real results.
Delivery and result
A total of 17 influencers participated over a span of four weeks, producing 23 engaging content pieces. The campaign featured a diverse mix of 2 celebrities, 3 lifestyle creators, 8 micro influencers, and 4 dentists, ensuring a well-rounded reach across audiences. Deliverables included reels, story videos, and event coverage, all contributing to strong digital visibility. Additionally, store activations with Yashma Gill and Ayesha Omar significantly amplified real-world engagement and brand presence, driving both online and on-ground impact.
